Alan Eddison shared with us that “Modern technology owes ecology an apology!” I remember growing up and watching the commercial that showed the Indian standing next to a polluted and trashed river with a single tear running down his face. Other than laws and corporate reforms how do we motivate each other to be better stewards of our world? We must not blow it, good planets are hard to find!
Three years ago, Beth Terry, like many other Americans chose double plastic bags, threw the plastic bottles in the trash and ate frozen dinners -- generating about 100 lbs of plastic waste a year. But after seeing a photo of the sea being filled with plastic products, she resolved to live a plastic free life. From January to November 2010, she generated less than 2 pounds of plastic waste. And she went further. Beth discovered that Clorox's US Brita water filters are recycled in Europe. 7 months, 16,000 signatures and 600 filters later, Beth successfully petitioned Clorox. Beth asks, "What difference can one person make?" Most of all, one person who reduces their plastic waste is motivated to drive for systemic change. As Beth states in her TEDx video, "We have the power to change the menu that's offered to us."
We can be the change we seek in this world… It starts with one change we EACH make in our life, then another, and encourage others to do the same.
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